Most professionals love the workthey do and the services they provide. However, all too many dislike or even despise the selling process required to make their business work.
If your professional practice requires you to be a salsperson, then resolve this "reluctant astronaut" issue today. Here's how:
1. Write a new job description for yourself and list sales as your most important task. Make it JOB ONE!
2. Start using positive self-talk, such as "I'm a great salesperson, and enjoy selling my services." Successful selling starts with the right attitude.
3. Do what successful sales representatives do. Attend classes and seminars on selling, read sales magazines, invest in audio and video sales training, and network with other sales pros.
4. Pretend you work for someone else. Set up goals, deadlines, quotas, and most important, rewards. It is critical to motivate yourself to do the sales activities that will bring you results. And as you succeed as a salesperson, allow yourself some liberal rewards - including time off.
