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| Of all the marketing aids available today, your business card remains the least expensive selling tool you have. In fact, you should enclose not one, but two, business cards in everything that goes outbound from your office. Here's why:
Often prospects and clients need one business card for their card file or Rolodex® and the other card is often used more creatively. It may be kept handy in a Day Timer or on the credenza. na once in a while the second card is sent to a co-worker, prospect or friend - along with an implied referral. If one card in a thousand generates new business, it's a win.
Keep sending two cards - even to existing clients. Keeping your phone ringing means keeping "top of mind awareness." |
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| When was the last time you re-ordered business cards? It's a good indicator of how effective a marketer you are. |
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