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Of all the marketing aids available today, your business card remains the least expensive selling tool you have. In fact, you should enclose not one, but two, business cards <strong>in everything</strong> that goes outbound from your office. Here's why: <p>
Often prospects and clients need one business card for their card file or Rolodex® and the other card is often used more creatively. It may be kept handy in a Day Timer or on the credenza. na once in a while the second card is sent to a co-worker, prospect or friend - along with an implied referral. If one card in a thousand generates new business, it's a win. <p>
Keep sending two cards - even to existing clients. Keeping your phone ringing means keeping "top of mind awareness." |
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| When was the last time you re-ordered business cards? It's a good indicator of how effective a marketer you are. |
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