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<strong>It is far better to be called than to call.</strong> When people suggest that you contact someone because your services would be of benefit, urge them to make a referral. Suggest to the referring sources that they take the responsibility to communicate on your behalf. <p>
But make it easy for them. Consider drafting a letter that they can give to referrals. The letter should communicate the services that you provide and how your contact benefitted. <p>
You will encourage more and better referrals if you can convince the referring contact to believe that they will benefit more from the connection than you. That is, you communicate an attitude that, while you are pleased to have referrals, your financial and professional well being are not dependent on this or any other referral. |
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| What sort of referral techniques do you use? |
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